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There are thousands of products out there. Some of them are good, and some of them are not.


The number one thing we look for in a CBD product is effectiveness. How well does the product work? If a product doesn’t work, it doesn’t matter how cheap it is; We’re not going to recommend it. We will recommend a $500 product that works over a $5 product that doesn’t do a thing.


While effectiveness is significant, price is still an essential factor we take into consideration. Ideally, we want a product that works well but doesn’t cost a fortune. When looking at the price of CBD, I look at the price per mg. If a product has 250 mg of CBD and costs $50, you’re paying $.20 per mg of CBD. However, if a product has 1,000 mg of CBD and costs $100, you’re paying $.10 per mg of CBD. So while it may be more expensive up front, you’re paying less per mg of CBD for the $100 product.

Third-Party Testing

Third-party testing provides a neutral, unbiased source of information that is extremely important for consumers. The CBD industry is booming. As such, there has been an increase of cheap, low-quality products sourced overseas or from biomass facilities sourcing from hundreds of farms. Some of these products sacrifice quality to save a few bucks. Additionally, CBD products may have lower CBD content than advertised. With third-party testing, companies can’t alter in-house results or publish inaccurate information. CBD companies who have their products tested by third-party laboratories are more likely to be safe and meet quality standards. It is a reflection of transparency and trust. If a company doesn’t have a certificate of analysis from a third party lab on their website, it’s a major red flag.

Hemp Cultivation

When choosing a CBD product are the conditions in which the hemp plants were grown. An essential factor in reducing exposure to heavy metals, pesticides, and herbicides. If a product is not certified organic, I’m not going to recommend it.

Extraction Method

Many CBD manufacturers use harmful solvents such as propane and butane, to extract and process their products. I always look for companies that use safer methods such as alcohol, carbon dioxide, or cold-pressed extraction.

Type of CBD

There are three main types of CBD: full-spectrum, broad-spectrum, and isolate. In my personal experience, full-spectrum and broad-spectrum CBD products are far superior to concentrated CBD products.

Taste, Smell, & Appearance

Some CBD oils have added flavors such as vanilla, mint, or cinnamon to make them more appealing while others are flavorless. If a product tastes or smells bad enough to the point, I don’t want to take it; I’m going to let you know. I also look for oils with some color to it. Generally, the more processed a CBD oil is, the lighter the color will be. Less processed CBD oils tend to be dark brown, gold, or green.

Company Reputation

What is the underlying mission of the company? Is their goal to make money and push a low-quality CBD product out to as many people as possible? Or is the company trying to help the planet and the people living upon it sincerely? While not crucial to some people, but it’s an essential factor for me.